Hey there,

We’re Team Black Pin, the creators of your curtains, the brand behind your blinds and the great big softies stitching up your sumptuous soft furnishings. Here’s your chance to get to know us a little better.

The Black Pin Company Timeline


Jo sets up The Black Pin at the same time as reaching the dizzy heights of School Fundraiser-in-Chief…. it’s our Sliding Doors moment. Emma is the vice-chair and not only do the pair get on famously, but Emma wows Jo with her amazing organisation and sewing skills. At the end of that year, the Black Pin has found a new team member!


Our lovely customers spread the word and to our delight the orders keep on coming. We get to work on some great projects with the fabulous fabric house Titley & Marr and the ‘pop-up’ shop at Wylds Farm Christmas Trees.


Black Pin HQ relocates (2 miles down the road!) and Emma creates a range of Scandi style Miesje Chafer cushions which sell out at Wylds.


This year it’s all about expanding Team Black Pin and planning The Black Pin Workroom renovations so that our customers can come and see where the magic happens whilst browsing through our ever-growing collection of fabric books.

So what exactly does The Black Pin bring to the table?

We can hold your hand or back off when you want us to – we give you as much support as you’d like. However, we always recommend a Black Pin measure up to ensure your curtains and blinds don’t disappoint and that way it means we take full responsibility for getting the right ‘look’.

Confession time…we are perfectionists…and proud of it! Hand-sewing means we get up close and personal with your fabric and won’t rest until we are 100% happy with the final product.

More than anything else…We love what we do!

Meet The Team

Jo Liddle

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It started with some rather fetching waistcoats in Home Economics at school, followed by a 14 year spell as a midwife where I learnt to suture, although never got to use it in practice…phew! Being taught professionally means I get to talk about fabrics for a living as well as get all creative…perfection!

What’s your home style?
Now that we’ve moved to a 16th Century farmhouse I’m embracing all things quirky. I love the Soho House style, think eclectic ‘old meets new’ and adore dark dramatic colours with jewel coloured accessories.

Whose house would you like to have a nosey around?
Sophie Robinson the Interior Stylist from the Great Interior Design Challenge and general lover of colour.

What do you think about when you sew?
What on earth I’m going to pull together from the fridge for tea!

What’s the gossip on the mean streets of sewing?
It’s all about traditional techniques v’s mass-produced – in everything from soft furnishings to tailoring and beyond. It’s like the West Side Story of the sewing world!

Favourite fabric and designer?
I love working with Romo Linara, as it’s so beautifully soft, available in a huge range of colours and best of all it doesn’t crease easily. As for my favourite designer, I’m currently loving Miesje Chafer with her bold geometric prints in eye-popping neons.

There’s a fire in the workshop…what three things would you rescue?
My magnetic pincushion (a genius present from Em) as I have somehow developed an unfortunate skill for flicking pins far and wide; my sewing machine, because it deserves to be saved; and finally a hand-embroidered copy of our Black Pin logo, another lovely gift.

Emma Livett

How did you get into sewing?
I love sewing and have done so since forever. From cross stitching mother’s day presents aged 7 to making Sindy clothes on my first sewing machine, sewing has always been a part of my life. Training professionally means my much loved hobby has now become my job!

Favourite fabric to work with and why?
It depends on the season and my mood, although I tend to love anything with insects or birds in the pattern. Working on such a wide range of fabric is a massive perk of this job and I get excited every time we start a project and open a new roll on the table.

How would you describe your home style?
Our home is very much a work in progress! I tend to go for muted palettes, linen based fabrics and always Farrow and Ball paint. I’d describe it as a mix of vintage, mid-century with some Victorian features and a bit of shaker thrown in for good measure.

Whose house would you like to have a nosey round?
The artist Mark Hearld; I love his prints and follow him on Instagram and I imagine his house to be full of treasures.

There’s a fire in the workshop…what three things would you rescue?
My box of haberdashery bits, my Kate Box wrist warmers, and although it would be difficult I’d try to drag out my desk, which was made by my husband out of my son’s cot.

Favourite design?
I really love Newton Paisley; Susy’s designs are so beautiful and unique. Each design tells a story of a neglected and endangered species AND each metre sold contributes to the World Land Trust. It’s a win win situation!

What makes Team Black Pin work so well together?
First and foremost, we’re friends, but we also have different strengths that complement one another. We’re at the same stage in life, we love fabrics and most of all we both love making beautiful Black Pin things! One of us loves chatting, one loves a spreadsheet and we both love tea…what more could you ask for!

Ready to roll?

Show your home some love & arrange a free consultation…